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MINI USA












We were so pumped when we were awarded all of MINI's social channels.
To kick off the summer, we came up with two themes to celebrate these beautiful cars.

Minimal Mini

The blue sky. A grey urban backdrop. The reds and oranges of a sunset. Wherever your MINI takes you, it blends in to the world beautifully.

This series conveys our premium design aesthetic while appealing to the taste of the creative class. #MinimalMINI



Driven By Detail


An incredible level of craftsmanship goes into each and every MINI. Details are obsessed over. Design is re ned, and re ned again. From the lighting on the doors to the hand stitching on the wheel, every square inch of a MINI is a point of interest.

Let’s highlight the details of a MINI with a series of beautiful macro shots. #DrivenByDetail












Creative Direction

-
Mark Krajan

   

Copywriter

-
Tyler Coonts

                

Art Direction & Photography

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Phillip Lee



Agency

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Butler, Shine, Stern & Partners


Client

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MINI USA



Let’s build something great together